Game On: Snapchat Brings the World Cup to You
The excitement of the 2023 FIFA Women's World Cup isn't just limited to the stadiums; innovative Snapchat activations are bringing the celebration to fans globally. With a suite of augmented reality (AR) features, supporters can now engage with the tournament in a fun and interactive way, right from their smartphones.
Real-Time Updates with a Snap
Snapchat's USWNT Team Tracker Lens is a game-changer for fans following the US Women's National Team. Utilizing cutting-edge technology, this lens offers real-time team and player updates in classic Snapchat style. For a broader view, another lens integrates content from the U.S. Soccer App into users' Stories for a comprehensive experience.
Discover Your “Fancestry”
Wondering which teams to support? Take FIFA's “Fancestry” quiz through a dedicated Snapchat lens to find your match based on a quick personality survey. Represent your newfound allegiance with a unique digital jersey tailored to your “Fancestry.”
Show Your Support with Style
Whether you back one team or several, the Across the Globe Lens lets you wear your colors proudly with a selfie lens for every team. And for those championing women's sports in general, the TOGETHXR Lens is the perfect way to show solidarity. Plus, dive into a variety of team-specific stickers and Bitmoji outfits to personalize your digital presence.
Interactive Engagement with Snapchat’s AR
Snapchat's approach this year is notably more interactive and stylized compared to last year's Men's World Cup festivities. The platform's Live Garment Transfer Technology returns, allowing fans to don virtual AR jerseys similar to last year's activation.
Access All Lenses with Ease
Looking for more ways to engage? Beyond Snap's own creations, there are lenses designed through partnerships and by independent creators. Simply tap the explore tab on the Snapchat camera screen and search for “Women's World Cup” or “2023 FIFA Women's World Cup” to discover them all.
More Than Just AR
But Snapchat's offerings aren't limited to AR. Fans can also enjoy special Stories, Cameo content, Spotlight Challenges, and Snap Map features. It's time to choose your team and join in on the World Cup fun in a whole new way.
Business Travelers Eye the Metaverse
A Booking.com for Business report delves into how business travelers are engaging with the metaverse, revealing their current interests and what they hope to see in future AR and VR applications.
Music Meets Virtual Reality
In a blend of music and technology, AmazeVR has teamed up with Swedish pop sensation Zara Larsson for the launch of their AmazeVR Concerts app, offering an immersive music experience to fans worldwide.
Stay Updated with AR and VR News
For those keen on keeping up with the latest in augmented reality and virtual reality, industry insiders at ARPost provide a roundup of news, reviews, and opinions on XR technology and the evolving metaverse.
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